ITS (UK)’s new communications director Krishna Desai of Cubic Transportation Systems has highlighted the need to encourage more women to consider careers in transport and engineering in a new blog post.
The blog marked International Women in Engineering Day on Friday which every year celebrates the achievements of women in the sector and places focus on the range of career paths available.
ITS (UK) also supported an event at the London Transport Museum to mark the day, which concluded with a keynote speech from the association’s President Steven Norris.
In her blog post Krishna writes that the transportation industry lacks women as well as young professionals, and says that the whole sector must work together to change the way people perceive transport.
“While as a child one may have dreamt about being a bus driver, at what point did they lose that ambition?” she asks. “Was it when their experience of transport became one of frustration, congestion and misinformation? As an industry, we all have a part to play in sending positive messages of what we do to the traveller.”
She adds that it is important for companies to retain their current female staff and young professionals by “letting them see the bigger picture”.
This can be achieved, she suggests, by allowing them to attend networking events, conferences, exhibitions and awards evenings to meet likeminded professionals and feel proud of the sector they are rooted in.
When it comes to getting more women into engineering, Krishna welcomes the role of International Women in Engineering Day but says: “But one day is not enough. Constant messaging needs to be given to the youth that transport and engineering actually are exciting fields.”
Krishna’s full blog post can be read at: http://bit.ly/2sdSN1o