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ITSReviewAnnual2015 41 ImCity Park Green is an on-demand mobility solution that enables visitors and employees to reach businesses within a city. The Park Green concept focusses on enabling people to find a parking space within an urban area through a personalised app. To date we have carried out a feasibility study, funded by InnovateUK to prove the viability of ImCity Park Green and created a prototype to test the concept. Our work identified the need of intelligent mobility solutions such as this for good quality, available data. Park Green is clearly highly dependent on a live and accurate picture of available spaces, covering most if not all parking options in a particular area which isn’t currently available in most places. However, in certain high use areas the information sources are expanding with the advent of new technologies for monitoring bays. The proposed solution would be ideally positioned to incorporate and utilise this growing pool of data. Existing realtime information often needs to be supplemented in cities with the implementation of additional forms of detection and possibly some form of crowd source data to back-up the existing forms of data collection. Park Green is an example of how the sharing of data can enable integration without compromising the security or performance of any of the component systems or users. In this case, control of the cars and the car parks rightly rest in the hands of the drivers and car park operators respectively, but through the sharing of data both elements can benefit. This difference between integration through the sharing of data and the opening up the control of vehicles and technologies is an important distinction when thinking about how intelligent mobility will work and one we should keep in mind if we are to become truly smarter together. Conclusions The proliferation of ‘smart devices’ is transforming the way that the ITS industry needs to address the market; changing the business from provision of systems and products to one of delivering a service to users of a network. And this network will only achieve the desired functionality and responsiveness when the fundamental building blocks operate in a seamless and collaborative fashion. The projects outlined herein demonstrate a significant step towards delivering the potential of an intelligent mobility service. The key is collaboration at many levels, from a non-proprietary telecommunications network enabling the interconnectivity necessary for intelligent mobility to the vehicle-infrastructure cooperation that is changing the face of data collection and network management. ◆ * copenhagen/

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